Americans spent an average of 1 hour, 40 minutes every day on social media platforms in 2022. From classics like Facebook and Instagram to newcomers like TikTok, it’s imperative to reach your customers where they are. But with ever-changing targeting and tracking restrictions, the days of anyone’s kid being able to run Facebook ads are over.
We supercharge our social campaigns with multiple audience segments, including native platform targeting, retargeting, your first-party data and data from partners like Polk Automotive. With this combination, we’ve been able to achieve an average click-through rate on Facebook in 2022 that’s more than double the automotive industry benchmark1.